Enriching lives one customer, employee and community at a time.
Partner with a bank you can always depend on
At Wisconsin Bank & Trust, decision making is kept to a local level and bankers are unwaveringly committed to deeply understanding every intricacy of every customer’s financial relationship. Because when that happens, a bank, even one with over $19 billion in assets and the backing of a company with national outreach, doesn’t just feel like a partner, it feels like an extension of your family. Our unmatched dedication to customer service is strengthened by our parent company, HTLF, a multi-billion financial services company that matches our loyalty to the principles of community banking and has been named a Forbes Best Bank 2022, 2021, 2020, 2019, 2018, 2017, and 2013.
Wisconsin Bank & Trust's parent company, Heartland Financial USA, Inc., has rebranded as HTLF. The new branding better reflects the company HTLF is today and what it brings to Wisconsin Bank & Trust, our customers and our communities.
The tagline Powered by HTLF has been added to our logo, representing the technology, efficiency and strength HTLF provides. This enables Wisconsin Bank & Trust to deliver the best of both worlds: the resources and tools of a large company, combined with local decision-making, unmatched customer service and in-depth understanding of our customers and communities.
For more on HTLF, visit poweredbyHTLF.com. This is community banking with the scale to compete at any level.
Wisconsin Bank & Trust
Supported by our parent company HTLF, our unique model allows us to leverage technology, efficiency, and strength to enable us to deliver the best of both worlds: the resources and tools of a large company, combined with local decision-making, unmatched customer service, and in-depth understanding of our customers and communities. For more on HTLF Bank, visit HTLF.com. This is community banking with the scale to compete at any level.
Corporate Social Responsibility
Community service is more than serving our communities. It’s rolling up our sleeves and hammering up drywall for low-income housing, it’s serving food to those in need, it’s volunteering time to serve on local boards, and it’s writing a check when manual labor isn’t enough. We’re committed to the Wisconsin communities because we’re a part of them ourselves. We share the road with each other, bump into each other at the supermarket, and send our kids to the same schools. We love our neighbors and our track record shows it.